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Selecting a Stallion
for your Broodmare

by Susan Archer

This article is sourced from the
New Zealand Thoroughbred Breeders Association

This article was originally published in the NZTBA members' newsletter Newsfile, March 1999

The first question a broodmare owner must ask is "Do I plan to sell or race the horse I’m going to breed?" If you intend to race it you need pay no attention at all to any of the following suggestions because you are in the powerful position of being able to select a stallion purely on the basis of his performance as a sire, physical type and/or pedigree, with no regard to the many subjective and frequently irrational factors that influence the price of yearlings and the attitudes of those who purchase them. In practice, most breeders are potential sellers and very few people can afford to ignore the market completely.

If you do plan to sell the horse you breed you must next determine where your mare fits in the marketplace and what kind of stallion best matches her perceived value. Over-mating a moderate mare by sending her to a top-class, expensive stallion is rarely a successful commercial tactic; under-mating a first-rate mare by sending her to a commercially unattractive stallion is also not recommended.

One way of looking objectively at your mare is to obtain a catalogue-style pedigree page for her and compare it with broodmares represented in recent catalogues for sales at which you’d hope to sell her progeny. Thoroughbred data services companies can provide this information at a reasonable fee.

Once you have objectively assessed your mare these are some of the key points you need to consider when selecting a stallion for her:

  • The reputation, resources, commitment and professional skills of
    a stud
    are critical in determining whether or not a stallion has a chance to become commercially attractive and is able to capitalise on the racetrack success of his progeny. The owners, managers and staff all contribute to how a stud is perceived in the marketplace and that perception can work for or against a stallion. Less obvious but equally important are the vets, farriers, and other professionals employed by the stud. A well-credentialled stallion at a poorly managed and under-resourced stud will have a hard time
    attracting the support of either the owners of quality broodmares or yearling buyers.

  • A stallion’s service fee can be one indicator of the quality and size of the book(s) he’s previously covered. If he’s been very cheap he probably won’t have received too many well-bred or well-performed mares; if he’s been expensive he may not have received large numbers of bookings. For more complete information the New Zealand Stud Book can, for a small fee, and with the consent of the stallion owner, provide you with a list of the mares
    a stallion has served in past seasons.

  • The size and quality of a stallion’s book of mares can determine the competition your yearling will face at the sale-time. Breeding to a very popular stallion can mean that your horse is one of fifty or more yearlings offered at a particular sale. Faced with such numbers, buyers often become extremely selective, making it difficult to sell anything other than an exceptional yearling.

  • A good opportunity may be presented by a young stallion whose service fee has been reduced. He may well have served mares of very good quality at the previous fee but the stud, finding it difficult to fill his book in the second, third or fourth season, before he has any or many runners, reduces his fee to boost numbers.

  • Remember that there is always a possibility that a shuttle stallion largely owned outside New Zealand may not return here in the future. This can
    affect how that horse is perceived in the marketplace. When a horse no longer stands in New Zealand (or, indeed, dies) interest in his progeny
    tends to wane rather than increase. This will, of course, depend on how well the stud handles the promotion of that horse’s progeny and how successful the horse has been here.

  • Against that, it’s important to consider the growing demand, especially at premier yearling sales, for yearlings by stallions with internationally
    desirable credentials, for example European Group race form or fashionable North American pedigrees. In some cases it can be well worth using a stallion who is here for only one or two seasons if he has sufficient international appeal.

  • Non-shuttle stallions can also be sold and/or re-located: this can be a positive or negative move for a stallion’s career, depending on where he’s been and where he’s going, when it happens and how it’s
    handled by the studs involved. The marketplace can judge a stallion harshly if it looks as if he has been "dumped" from the line-up at a major stud.

  • Stallions that are perfectly launched still have to produce a regular supply of top racetrack performers to keep their commercial gloss; stallions that leave top performers but were poorly launched often
    continue to be under-valued, especially in the yearling marketplace.

  • The skill of the shrewd breeder with a limited budget is to pick a horse that offers value now, and has potential for upside because of what he’s previously served, the commitment, reputation and skills of the stud, and the quality of progeny already in the stables.

  • Do take account of the costs – apart from the service fee - of producing, rearing and selling your foal. These costs will include insurance, agistment, farrier & vet costs, transport, sale entry fees and commission, and, if you place your horse with a stud draft, a share of the costs of sale hospitality and promotion.

  • The key advantages of placing your horse in the draft of an established sale vendor (this can be a major stud, a professional agistment and sales preparation farm or an experienced, successful private breeder) are the value in the marketplace of a recognised "brand-name" and the availability
    of the specialist skills required to prepare and sell horses.

  • Don’t skimp on the job of caring for your in-foal mare, rearing your foal and preparing it for sale: taking a poorly reared, ill-prepared horse to
    a sale is asking for disappointment.

  • Do take responsibility for managing your mare’s breeding career; studs cannot be expected to give you objective advice about where to send your mare.

  • The yearling sales are not the only marketplace worth considering. Many horses are better placed in ready to run or horses in training sales. The additional time involved does increase the cost and the risk, but can also maximise the value of your horse, especially if it is not a good yearling sale type (e.g. immature and backward), has an unfashionable pedigree, is a late foal or has had a setback at some stage in its early life. A weanling sale can be a good option for a quicker return, especially if your foal is by a stallion whose progeny make a good impression in the first half of the season and/or sold well at the yearling sales; and private sales of trials or race winners can be very profitable.

  • If you do elect to sell your horse as a yearling, remember there are choices here too. It can make excellent sense to sell your horse in the market where distinguished members of his family raced; or to avoid selling against large numbers of other progeny by his sire.


THE STAGES OF A STALLION’S CAREER

First Season (Serving first book of mares this season)
First season sires attract attention relatively easily, simply because they are new; however, watch for studs who not only launch their new stallions effectively, but also work hard to build and maintain their stallions’ public profile with regular news items in the media, well-designed brochures and videos, mail-outs, magazine advertising, open days at the stud, participation in stud tours and parades, and race sponsorship. The quality and size of that first book of mares is critical: it will largely determine the size and quality of the stallion’s first yearling draft which will in turn shape the first impressions of buyers. Studs that own or manage large numbers of top-quality mares can give a stallion a terrific start.

Second Season (Oldest now Foals)
Everything lies ahead of these horses and the pressure now comes on the studs that stand them to promote them and their progeny, not only by media advertising and publicity, but also by creating positive chat and vibes about them, especially among the auction houses, agents and trainers.

Third Season Sires (Oldest now Yearlings)
If a stallion has served a good number of quality mares in his first season a strong yearling sale can be anticipated. Good sale results can add to the value of a mare in foal to a third season sire, and give a broodmare owner confidence that the stallion is getting every opportunity to prove himself.
The eventual destinations of his first yearlings have a big bearing on a stallion’s commercial career. It’s very desirable to see a good number of his first crop go to New Zealand’s major market, Australia, especially to Sydney or Melbourne. This gives him the best chance of receiving maximum benefit by way of favourable publicity and general industry chat, if and when his first crop runners do well. However, if his first runners in these places do not do well, or take "too long" to mature, he can be just as quickly "canned" by owners, trainers and agents. Remember that most of these people are also punters and do not like to back losers! This can be a serious setback for a young stallion.

Fourth Season (Oldest now 2yos)
Encouraging sale results, positive stable chat and good early trials and race results in key markets can make 4th season stallions very attractive; this can be considerably helped by the efforts of the stud owner, managers and staff to "talk the horse up" by way of advertisements and feeding information to agents, trainers and the media; also by racing some of his progeny themselves.

Fifth Season (Oldest now 3yos)
This is the commercial "crunch-time" for many stallions as the industry expects that if a sire is going to be successful he will have begun to make a serious impact by the summer after his first crop progeny turn three.
Success with their first crop to the races gives 5th season sires a great start, but they are still forging their reputations; sale-ring success will depend on a continuing flow of winners and quality/numbers of foals in their 2nd/3rd/4th crops.

Sixth Season (Oldest now 4yos)
By the time they enter their sixth season, most stallions have found a spot somewhere in the marketplace. To improve their position racetrack results will have to be startling; if they haven’t come up with the goods by now it's unlikely – though not impossible - that they will be commercially appealing in three years’ time. A change of location, to studs with the ability and resources to "re-launch" them may give them a second (and final) shot at commercial success.
Sometimes a stallion in his fifth or sixth season has made a good start, served good numbers of attractive mares, made an impact on the racetrack, then stalled. There can be all sorts of reasons for this. Sometimes a stallion stalls after he leaves one very good horse in an early crop but doesn’t quickly follow up with any other runners of the same quality; or he leaves lots of winners of reasonable quality but doesn’t have a major stakeswinner; or he fails to leave winners in New Zealand’s major markets eg Australia or Hong Kong. At a reduced fee this sort of stallion can be considered, if the stud remains committed to him and the market is prepared to give him the benefit of the doubt. The downside risk for a stallion in this situation is big; so is the upside.

Some stallions have "rollercoaster" careers: hot one season with lots of good winners, they serve good books of nice mares at a high fee; next season, fewer winners, fewer mares of lesser quality; then the foals of the nice mares come on stream, they race well, the stallion is popular again; then another quiet year, a smaller book of lesser mares…and on it goes. Picking the best year in the cycle to breed to a stallion like this can be rewarding!

Hot Sires
Hot sires are those everyone mentions first whenever stallions are discussed. There are no prizes for guessing that Danehill (USA) and Zabeel (NZ) are the current "hot stallions" in Australasia! There is no doubt that they are "doing the job" in terms of producing high percentages of top-class progeny who frequently win the best races, the attention of the media and the applause of the racing public.
It’s also worth noting that they have both been launched, managed and promoted with great skill, energy and commitment, even when, in the case of Zabeel two years ago, the market moved away from him.

Proven Sires
Proven stallions frequently offer excellent value and there’s little risk of their fortunes diving suddenly over the three years (although if they die the market can lose interest in them quickly). By now buyers have usually formed firm opinions about a stallion’s progeny and new evidence is unlikely to change those views – one way or the other. However, the market always looks for what’s new and fashionable, and the progeny of stallions that have been around for a long time can, undeservedly, be discounted because of that.